Design Principles
Design Principles Colour Theory RGB – Red, Green, Blue – primary colours typically used in digital design CMYK – Cyan, Magneta, Yellow, key – colours used typically for printing Hue – Actual colour shown, includes primary, secondary and tertiary colours. It is the pure colour shown Saturation – intensity of an actual colour, represents how bright and rich the colour can be. Lightness- how much white or black is added to the colour to make it seem more darker or subdued Tints – a colour that can overlay another, manipulating the original colour to appear as another. Its essentially adding white, a cool tint would be to add blue, a warm tint would be to add orange. Shades – variations of a single colour manipulated in any theoretical way, lightness, tint, saturation or hue. How much black is added. Monochromatic – A group of shades form a single colour, typically black and white. Complimentary – Colours that are found on opposite ends of the colour spectrum but can be group together
